Medical Education, conferences & CME (Continuing Medical Education): how to create value for HCPs?
The session will focus on the evolving role of medical education and congresses in the go-to-market strategies of pharma and MedTech companies, navigating the fine line between information sharing, education and promotion within compliance boundaries. This session will provide an overview of current landscape in Belgium, and will address questions such as: role of industry during congresses, CME and company-provided medical education, and how to distinguish from promotional activities?
On the program:
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What HCP's expect from industry, both on content and channels - Ben Harbour (Precision AQ)
- Legal & compliance framework in Belgium and recent trends observed - Mieke Goossens (Managing Director, Mdeon)
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Viewpoint of a pharmaceutical company - Luc Van Oevelen (Medical Director Belgium & Luxembourg, Johnson & Johnson Innovative-Medicine)
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Is the future of (C)ME in safe hands when the scalpel is shared? - Sabrina Seutens (Managing Director, beMedTech)
Followed by a networking drink.