“Advertisement to health care professionals and the general public – samples management : legal and practical dispositions.”
Location: De Montil, Affligem

13h30 Introduction
Noëlla Heyman, BRAS Education Group

13h40 Legislation and general rules to respect:
Presentation of the legislation
Legislation and rules to respect for the advertising towards healthcare professionals and the general public
Focus on some specific topics
Marie-Louise Bouffioux, FAMHP

14h20 Advertising towards the general public:
Procedures for notification and requests for visa: timelines, composition, renewals,
Special “carriers” of advertising: displays, websites, …
Do and Don’t …
Ann Van Den Broucke, FAMHP

15h00 Coffee Break

15h30 Advertising intended for healthcare professionals:
Legal basis
Recommendations with regard to readability, format, way of working
Recommendations with regard to medical delegation and scientific congress
Reminder advertising
Alain Denis, FAMHP

16h00 Samples legislation:
Rules to respect
Special attention to : written requests, annual communication, tracability
Distribution of samples by third parties
Claire De Vos, FAMHP

16h30 PANEL DISCUSSION Q&A
Agnes Degroote, BRAS Education Group

17h00 End of the session